![]() Retail markets and shops have a very ancient history, dating back to antiquity. Recreational shopping often involves window shopping and browsing: it does not always result in a purchase. Sometimes this is done to obtain final goods, including necessities such as food and clothing sometimes it takes place as a recreational activity. ![]() Shopping generally refers to the act of buying products. Retailers are the final link in the supply chain from producers to consumers. ![]() A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers.
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